Nikita Goldin
Product Designer
Spain, ES.About
A results-driven Product Designer with 4 years of experience in crafting user-centric solutions for complex fintech and marketplace platforms. Proven ability to lead design from initial concept and competitor analysis to final UI and handoff. Adept at optimising design processes and building robust design systems to enhance both user experience and team efficiency in agile settings.
Work
Budapest
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Summary
As the founding designer for Izzybooking, I am architecting the entire user experience for a multi-faceted platform from the ground up. I lead the design of a complex ecosystem comprising a B2C marketplace for users, a B2B dashboard for business partners, and an internal admin panel. My responsibilities span from initial concept and brand identity to UX/UI design and establishing the foundational design system
Highlights
Spearheaded the foundational product strategy, conducting competitor benchmarking and developing detailed User Journey Maps (UJMs) for all key user segments (consumers, business owners, platform admins).
Architected the end-to-end design for three interconnected products: a B2C consumer marketplace, a B2B vendor dashboard for managing services and finances, and a comprehensive admin moderation panel.
Established the product's brand identity and built the design system from scratch, ensuring design consistency and scalability across the entire ecosystem.
Owned the entire design process from zero to one, translating a high-level business concept into a full suite of high-fidelity, interactive prototypes ready for development.
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Summary
As Lead Product Designer at Cephei, I drove the design evolution of a crypto-finance platform across web and mobile. My work involved enhancing core user flows, launching new features from scratch, and accelerating the development lifecycle through a robust design system.
Highlights
Led the redesign of critical user flows, identifying and eliminating friction points to improve task completion and overall user experience.
Designed and launched a key new feature, "Strategy Purchase," managing the entire process from user research (customer development) to final UI and handoff.
Advanced the in-house design system by introducing new components and refactoring old ones, cutting the time-to-market for new features by 20%.
Continuously gathered and analyzed user feedback to inform iterative design improvements and validate product hypotheses.
Spain, Spain
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Summary
As Product Designer at InnMind, Nikita Goldin led the development and redesign of key platform features, enhancing usability and strategic communication for a PaaS product.
Highlights
Spearheaded complete new product development on Webflow, integrating Customer Success Management (CSM) features to enhance user retention and lifecycle engagement.
Led the redesign of critical PaaS platform pages, significantly improving user experience and achieving measurable gains in usability and conversion rates.
Designed and developed new PaaS platform features based on user demand, resulting in increased feature adoption and user satisfaction.
Revitalized the company's communication design, ensuring brand consistency and enhancing visual appeal across all digital touchpoints.
Armenia, Armenia
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Summary
As Web Designer at ECOS, Nikita Goldin drove significant improvements in digital content, social media engagement, and operational efficiency through strategic design and workflow optimization.
Highlights
Successfully implemented engaging 3D graphics within 2 months, directly boosting social media engagement by 15% and enhancing brand visibility.
Streamlined social media content creation by developing reusable heading templates, cutting creative development time by 30%.
Optimized campaign launch workflows by implementing structured checklists and brainstorming sessions, reducing launch time by 80% (from 5 days to 1 day).
Collaborated with UI/UX designers to update and standardize the design system and documentation, improving cross-functional efficiency and design consistency.
Led the update of graphic content and designed intuitive app flows for a comprehensive website and app redesign, enhancing overall user experience.
Skills
Product Design
Product Development Lifecycle, MVP Design, Feature Development, User-Centered Design.
Web Design
Webflow, Landing Page Design, Website Redesign, Responsive Design.
UI/UX Design
Usability Enhancement, User Flows, Design Systems, Wireframing, Prototyping.
Graphic Design
3D Graphics, Visual Identity, Branding, Communication Design, Content Creation.
Project Management
Workflow Optimization, Campaign Management, Cross-functional Collaboration, Agile Methodologies.
Digital Marketing
Social Media Engagement, Content Strategy, Lead Generation, Conversion Optimization.
Blockchain & Web3 Design
Web3 Identity, Pitch Deck Design, Decentralized Applications (dApps).